AdCastle is a marketing and advertising company which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the AdCastle.
AdCastle is dedicated to helping local businesses reconnect with their local markets. AdCastle’s cutting-edge solution designs and implements a complete targeted online advertising campaign providing these owners a solution allowing them to compete with national chains and major corporations.
AdCastle’s commitment to redefining the way local businesses advertise is attributed to an innovative, dynamic and experienced team of professionals. Their forward thinking approach to local business marketing has provided businesses with a unique positioning in the arena of multi-media advertising. AdCastle’s local search engine optimization tactics provide a presence with a purpose.